There are a lot of choices out there and I don’t know what to use. In a effort to run things a little “leaner” cost wise I would prefer to use something outside of the “big box”providers of these services?Do I even need to use them in the first place can someone else manage that for me?I know I have to pay and i would pay for good service its just all confusing to me.
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a big store front will not automatically bring customers to your site – you still have to do marketing and search engine optimization – don;t waste money initially -= you can always upgrade in the future if the need arises
It does not have to be either or. Here are some really good articles that will give you insight into ecommerce – http://www.developer-resource.com/ecommerce.htm
HTH