Guest comment: E-commerce innovation’s what we need

Guest comment: E-commerce innovation’s what we need
After a burst of innovative activity in e-commerce over the past few years (from single page checkout to shop the catwalk), 2009 saw innovation all but grind to a standstill. While this is to a certain extent understandable due to the torrid time traditional retail has had through the recession it has lead to all e-commerce sites looking pretty much the same… and this isn’t good for the e-tail …