How can we know the conversion rate of an e-commerce website? Is there any software for that?

Posted on February 3, 2010 by peakcons

That is, how can one know the percentage of people that buy something from an e-commerce site.for every 100 people that visit, how many people buy,for every 1000 people that visit, how many people buy,for every 10,000 people that visit, how many people buy,etc.

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2 Responses to How can we know the conversion rate of an e-commerce website? Is there any software for that?

  1. Subrata says:
    February 3, 2010 at 3:02 am

    It is a very tough question you asked my dear friend and for this reason i think no one gave any answer yet. So i suggest you to put your question in google or yahoo search engine and you will get many links for your answer. Try the followings :

    http://www.google.co.uk/

    http://search.yahoo.com/

  2. Stig Andersen says:
    February 3, 2010 at 3:13 am

    Yes and no. I expect you collect data already in one way or the other. Either local server or remote server analysis. If not, consider subscribing to a remote server analysis service, making sure they will supply a transaction log. You will then hold the transaction log data up against the data on user visits and path analysis. A non technical report should be available. I don’t know where you are from, but in Europe, this service is widely available.

    A good introduction to this topic is: “Measuring the impact of your web site” by Robert Buchanan