Marchex Call Analytics Adds Call Mining, Allowing Advertisers to Identify On-the-Phone Conversion and Optimize …

Marchex Call Analytics Adds Call Mining, Allowing Advertisers to Identify On-the-Phone Conversion and Optimize …
SEATTLE–(BUSINESS WIRE)–Marchex, Inc. (NASDAQ: MCHX) today announced the addition of Call Mining to its Call Analytics offering. Call Mining leverages speech transcription and proprietary search and data mining technology to enable advertisers to analyze and discover new ways to optimize their cross-channel marketing spend, based on actual customer conversations. With Call Mining, now …